On average, owned media (push notifications, email, SMS) Day 30 retention rates experienced 30% higher rates in 2021 compared to user acquisition campaigns.In-app messages are proven to boost retention by 30% when properly implemented.The average app loses 77% of its daily active users (DAUs) within the first 3 days after install. DAU /MAU ratio of around 20% is considered good, with anything above 25% being quite exceptional.Average retention rate Day 30 (Android) – 2.59%.Average retention rate Day 1 (Android) – 23.01%.Average retention rate Day 30 (iOS) – 4.13%.Average retention rate Day 1 (iOS) – 25.65%.Research into worldwide retention rate shows that the average retention rate across 31 mobile app categories was 25.3% on Day 1, before falling to 5.7% by Day 30.Advertisement - Mobile app retention key statistics
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |